Press Releases / How To Spot News In Your Company:

CHANGE = NEWS
Not all news has to be front page worthy to make an impact. However, there are many people that are very interested in what your company is doing, and why you are doing it.

WHAT IS NEWS?
Here are a number of newsworthy items of discussion that you and your company should be aware of.

• A new or improved product
  
• Promotions & new personnel (who, what title, & why)
  
• Retain new outside services (distributors, sales reps, advertising/marketing company)
  
• Introduction of a new or improved service (faster delivery, educational services, 800#)
  
• New Campaigns
  
• New Merchandising (promotions, new catalogs, contests)
  
• Changing the company or product image
  
• Company growth (new office, new division, new dealer)
  
• New or improved facilities (relocation, plant expansion, construction)
  
• New markets (prospecting, entering, expanding, & entering new markets)
  
• Conducted research (plans & findings)
  
• Start or Finish of a project
  
• Price & sales issues
  
• Annual shareholder's meetings
  
• Financial statements (mergers / acquisitions & financing)
  
• Sales & Earnings
  
• Stock information (going public, price updates)
  
• Capital Investment (new manufacturing equipment, major purchases)
  
• Public appearances (appearances on TV / radio, tradeshow attendance)
  
• Meetings (sales & annual company meetings)
  
• Anniversaries (company, product, community associations)
  
• Special Events (open house, previews, plant tours)
  
• Records (being the 1st, having the most, large orders)
  
• Awards (employee, company, community service)
  
• Personal milestones (retirement, birth, marriage, years with company)
  
• Employee activities (organizations)