Webletters
WebLetters is a dynamic messaging and e-mailing system that provides the flexibility and power you need to gain new customers, stay in contact with existing ones and maximize your ROI.

Utilizing the professional creative and marketing staff of Peer360, your WebLetters will have the look and feel of your corporate branding, web site design or other marketing efforts.
(Click here to see a screen shot).

With the Publishing, Editing and Authoring functions, WebLetters empowers your company to allow any number of employees to collaborate in the creation of a newsletter. Once content is authored and edited, the Publisher function requires a password that enables one person to give the “final” approval of all copy. Once approved, WebLetters applies the content to your template, and immediately begins the publishing process — reaching your target audience quicker than any direct mail piece!

WebLetters helps you profile your customers. By knowing who your customers are and how they use their e-mail, WebLetters provides the flexibility to send the digital newsletter in a richly formatted HTML version, plain text version or a hybrid of both. Peer360 can professionally connect WebLetters to your existing CRM software allowing you to realize an increased ROI and functionality.

Once distributed, the metrics of WebLetters can track from overall campaigns down to individual users,
depending on the options you choose. WebLetters generates reports that tell a great deal about your audience including when your newsletter was opened, what links were clicked on and whether or not it was passed onto a friend via e-mail. By knowing how your newsletters are viewed and what interests your customers have, you can customize future newsletters and achieve higher customer loyalty.

ROI
WebLetters generates 3-5 times the response rate of traditional promotions. Costing 6-9 times more to
acquire a new customer as apposed to keeping an existing one, WebLetters is the perfect tool for staying in contact. A Peer360 Marketing Suite campaign roughly costs only 25% that of a direct mail campaign. Focus targeted communications with real-time reporting of viewer behavior.

Grant, Inc., through our relationship with Peer 360, offers powerful tools in e-mail marketing. Our clients can use any or all of the tools available.

Peer360 Marketing Suite (sm)
A fully integrated set of marketing CRM applications, the Peer360 Marketing Suite creates a seamless process that allows you to manage every “touch” of your customers. The tools of the Peer360 Marketing Suite develop client relationships, create customer loyalty and increase long-term value.

The Suite Includes:
(click on each for more information)

• WebLetters – a digital newsletter generator that allows you to quickly and professionally create, publish and track content and customer responses.
  
• WebSurvey – a surveying tool that enables you to gather and process instant customer feedback. A tool designed to provide you instant and easy-to-understand customer views and opinions.
  
• Web Prospector – augmenting information and shortening the sales cycle, Sales Wizard provides your sales force the resources they need to develop the “prospect” into a “client” faster.

WebSurvey
Whether you are trying to gauge the level of your customers’ satisfaction, survey your employees, or measure the success of your e-marketing efforts, WebSurvey provides the power, flexibility, and security you need to achieve your market research objectives.

Designing a survey is an easy task to accomplish because WebSurvey is a web-based ASP that utilizes the latest technology in survey programming, hosting, monitoring, and management. Like all of the tools in the Peer360 Marketing Suite, WebSurvey is extremely user-friendly.

Depending on the question format and the information needed, WebSurvey’s flexibility allows for a
number of answering options like multiple choice, single answer, open ended or Likert scale weighting.

Other WebSurvey options control whether or not a survey answer can be changed, when a survey may be taken, when or if a survey may be retaken and who may take a survey. Additionally, WebSurvey contains a point awards system. When used, points are awarded either when an entire survey is taken or when certain questions are answered.

Logos, graphics, and colors can be incorporated into your survey to reflect your corporate identity and branding efforts. WebSurvey also creates an archive of past surveys for quick reference.

Once formatted, a survey is uploaded to the web-server and ready to be distributed for data collection. The collected information is available for real-time reporting and can be password protected for added security.

WebSurvey provides the real-time results immediately upon the respondent pressing the “submit” button. Data is presented in easy to read bar or pie graphs. An advanced function allows for data to be exported into other CRM or statistical analysis software.

WebProspector
WebProspector dynamically enhances the presales process and shortens your sales cycle. Create digital marketing presentations, tailor made by your sales staff, and send them to your potential customers via email. Once a customized presentation is created, an email is automatically sent to your potential customer inviting them to a personalized extranet experience.

Based on knowledge of your targeted audience, create true one-to-one marketing that captures the attention of the recipient and closes the sale. WebProspector allows you to easily and efficiently manage the marketing materials your sales force sends out.

WebProspector enables you to quickly update what marketing materials are available to your sales staff, furthering your corporate branding and positioning efforts. Track which marketing pieces are being used by your staff and which ones are not.

WebProspector is also easy to use for your potential customers. While viewing the materials you have set up, your prospect can request follow-up action by selecting from a predetermined menu setup by you. The types of follow-up can include email, phone, traditional mail, appointment setting or personal visit.

WebProspector tracks every item your prospect reviews, the order in which they review those items, how long they look at them, and where they exited. WebProspector also reports which marketing materials the sales force used, when they sent out the initial email and any follow-up digital communications.